LONDON, Sept. 18, 2015 – To coincide with the opening of London Fashion Week, Intel has become a patron of the British Fashion Council (BFC). The role and goal will see Intel work alongside, and connect, renowned British fashion designers and retailers to weave the latest smart products into garments, designs, accessories and retail environments.
The collaboration is yet another step in the path Intel has taken to bring the fashion and technology worlds closer together, creating an ecosystem of hardware and software developers that Intel has been instrumental in building for the last 40 years.
Intel’s work with the BFC builds on existing collaborations with fashion brands and organisations such as the accessories brand Fossil*; fashion designer Rebecca Minkoff*; Swiss accessories maker TAG Heuer*; international fashion design house and curator Opening Ceremony*; retailer Barneys New York*; and last week, designers at New York Fashion Week*.
“Intel’s commitment to making wearable technology meaningful for people’s lives marries well with the fashion industry’s pursuit of innovation,” said Aysegul Ildeniz, vice president and general manager for Business Development and Strategy of the New Devices Group at Intel. “We expect our relationship with the British Fashion Council and greater British fashion industry to significantly scale the convergence of technology and fashion.”
“It is important for the British fashion community to drive forward sales and increase their profiles on the global stage,” said Caroline Rush CBE, Chief Executive of the British Fashion Council. “Innovating with wearable technology and smart garments is a fine way to achieve this.”
Intel’s role as patron of the BFC was announced at an exclusive dinner held at The Mayfair Hotel, packed with top British fashion designers and influencers.
About British Fashion Council
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC Fashion Film sponsored by River Island; BFC Rock Vault; BFC Headonism; BFC/GQ Designer Menswear Fund supported by Vertu; BFC/Vogue Designer Fashion Fund; NEWGEN sponsored by TOPSHOP and NEWGEN MEN sponsored by TOPMAN. Showcasing initiatives and events include London Fashion Week, London Collections Men, LONDON show ROOMS, the BFC Fashion Arts Foundation, International Fashion Showcase, London Fashion Weekend and the annual celebration of excellence in the fashion industry: the British Fashion Awards.
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.
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CONTACT: Perveen Akhtar